Whether it’s list segmentation advice, A/B split testing consulting or any other aspect of direct mail marketing, let the experts at North American Media help you achieve a positive ROI on your next direct mail campaign!įor a free consultation, click on the link below to contact one of our experts today.Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization that delivers impartial medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. Direct mail design to print and production. That’s why you need an expert like North American Media to help steer you in the right direction.įrom mailing list rentals to direct mail copywriting. An error in just one small aspect of a direct mail piece could mean disaster. Should I use a catalog, solo, subscriber, membership or some other list?Īs you can see, direct mail marketing has so many moving parts.
What is a fair “Cost/M” when it comes to renting a list?. What is recency and how can it help my response rate?. Will gender select help increase my response or is it a waste of time?. Should I use a complied list or a response list?. North American Media can help you through the complexities of the list industry, so you get the right audience for your direct mail piece. Mailing lists are summarized on data cards which gives a lot of information, but it can also be “information overload” to someone not familiar with direct mail marketing. Those are “one and done” companies that will take your investment capital and will blame your mail piece for lack of response. Don’t fall for online list solutions with tons of bells and whistles that look just right. With over 75,000 different lists on the market and unlimited creative strategies, it’s of utmost importance to use an experienced list broker, like North American Media, to help navigate the mailing list environment. When the mailing list is on point and selected properly and the mailing piece evokes the correct emotional response with your prospect, then the magic happens, and you create new customers. The experience needed to help you execute a direct mail campaign that takes both of these components into consideration. Our founders alone, have a combined experience over 100 years servicing clients in direct mail. That’s where North American Media come in. Proper strategy can produce amazing results. Like all great marketing, testing using sound principles and based on expertise is your quickest path to success. And if either one isn’t properly researched and executed, that could spell doom for your mailing campaign.Įven the slightest changes in either of these components for better or worse can impact your ROI. Both are critical both are equally important to your success. The better these two components fit together, the better your results will be. 
In fact, the two most important components are the creative and the mailing list. However, direct mail has many components that need to fit together to increase the chances of success. In fact, using direct mail in conjunction with digital marketing strategies can help further boost your response. Whether it’s to sell more to your existing customers or to acquire new customers, direct mail marketing still converts, even in the digital age we live in. In fact, direct mail is seeing a renaissance and is a key marketing platform for any business looking to grow. One of the most tried and true direct response methods, direct mail is still an effective way to generate business for your company.
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